What must a Churchs Chicken franchisee do if the franchisor modifies or discontinues a trademark?
Churchs_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
If we find it necessary to modify or discontinue the use of a particular trademark or service mark as a result of litigation, or otherwise substitute different Proprietary Marks for use in identifying the System and the Restaurants operating under the System, you must immediately use the new marks in place of the old marks on your receipt of our notice to do so.
Source: Item 13 — TRADEMARKS (FDD pages 45–47)
What This Means (2025 FDD)
According to Churchs Chicken's 2025 Franchise Disclosure Document, if Churchs Chicken finds it necessary to modify or discontinue the use of a trademark due to litigation or other reasons, and substitutes different proprietary marks, franchisees must immediately adopt the new marks. This change must be implemented as soon as the franchisee receives notice from Churchs Chicken.
This requirement ensures that all Churchs Chicken restaurants maintain a consistent brand identity and comply with any legal or strategic changes made by the franchisor. For a franchisee, this means being prepared to update signage, marketing materials, and any other branded items promptly upon notification. Failure to do so could result in a breach of the franchise agreement.
While the FDD specifies the franchisee's obligation to switch to new marks, it does not detail who bears the costs associated with these changes. It is important for prospective franchisees to clarify with Churchs Chicken whether they will be responsible for expenses related to rebranding, such as new signage, updated menus, and marketing materials. Understanding this financial responsibility is crucial for budgeting and assessing the overall investment required to operate a Churchs Chicken franchise.