Is a Churchs Chicken franchisee bound by recommended or suggested sales prices?

According to Churchs Chicken's 2025 Franchise Disclosure Document, franchisees have the freedom to set their own prices. The FDD states that franchisees may offer products and menu items for sale at whatever price they choose and are not obligated to follow any recommended or suggested sales prices from Churchs Chicken. This allows franchisees to adapt to local market conditions and competitive pricing pressures.

This flexibility in pricing can be a significant advantage for franchisees, enabling them to adjust prices to maximize profitability within their specific market. Franchisees can respond to local economic factors, such as cost of living and consumer demand, to set prices that are competitive and attractive to customers. This autonomy can also help franchisees differentiate themselves from competitors and tailor their offerings to meet the needs of their local customer base.

However, while franchisees have pricing freedom, they must still adhere to Churchs Chicken's standards regarding the products and menu items offered. Franchisees are required to sell all menu items specified by Churchs Chicken and must refrain from selling any products or menu items that have not been approved or for which approval has been withdrawn. This ensures consistency in the brand's offerings and maintains the quality and standards associated with the Churchs Chicken brand.