Under the Chocolate Fish Coffee Franchise Agreement, what is the name of the Franchisor?

According to the 2024 Chocolate Fish Coffee Franchise Disclosure Document, the franchise agreement is made between the franchisee and Chocolate Fish Franchising, LLC, a Wyoming Limited Liability Company, which is referred to as "Chocolate Fish Franchising" in the agreement. This means that Chocolate Fish Franchising, LLC is the entity granting the franchise to operate a Chocolate Fish Coffee business.

As the franchisor, Chocolate Fish Franchising, LLC owns the Chocolate Fish Coffee system, including the methods, procedures, standards, plans, specifications, equipment, signage, trade dress, products, services, trademarks, training programs, business knowledge, and marketing plans associated with the Chocolate Fish Coffee brand. They license the use of these assets to the franchisee.

This designation as the franchisor carries legal and contractual implications. Chocolate Fish Franchising, LLC is responsible for upholding the terms of the franchise agreement, providing support and training to franchisees, and protecting the brand's trademarks and system standards. The franchisee, in turn, is obligated to operate the business according to the franchisor's guidelines and to meet the financial and operational requirements outlined in the franchise agreement.