What was the total number of Chocolate Fish Coffee outlets at the start of 2022?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 0 | 0 | |
| Company-Owned | 2021 | 3 | 3 | 0 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 | |
| Total Outlets | 2021 | 2 | 3 | +1 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 38–41)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, at the start of 2022, there were a total of 3 Chocolate Fish Coffee outlets. None of these were franchised, and all 3 were company-owned. This indicates that Chocolate Fish Coffee was primarily operating company-owned stores at that time.
For a prospective franchisee, this information is crucial for understanding the brand's development and business model. The fact that there were no franchised outlets at the start of 2022 suggests that Chocolate Fish Coffee may have been a relatively new franchise system or was primarily focused on corporate-owned locations. This could mean that the franchise system is still evolving, and franchisees may have an opportunity to influence its development.
It's important to note that the number of outlets remained constant throughout 2022, with no net change in either franchised or company-owned locations. This could indicate a period of stability or a deliberate pause in expansion. A potential franchisee should inquire about Chocolate Fish Coffee's growth strategy and future plans for both franchised and company-owned locations to assess the brand's potential for expansion and market penetration.