What was the total number of Chocolate Fish Coffee outlets at the start of 2021?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2023**
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 38–41)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, at the start of 2021, there were a total of 2 outlets. Of these, 0 were franchised and 3 were company-owned. However, the total outlets listed is 2, not 3.
It is important to note this discrepancy, as it could indicate an error in the reporting or a difference in how Chocolate Fish Coffee classifies its outlets. A prospective franchisee should seek clarification from the franchisor regarding this discrepancy to ensure an accurate understanding of the franchise system's size and composition.
Understanding the number of franchised versus company-owned locations can give a potential franchisee insight into Chocolate Fish Coffee's business model and growth strategy. A higher number of company-owned stores might suggest a greater degree of control and investment by the franchisor, while a larger number of franchised locations could indicate a focus on expansion through franchising.