Does the Chocolate Fish Coffee System include marketing plans and concepts?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
- B. The System includes (1) methods, procedures, and standards for developing and operating a Chocolate Fish Coffee business, (2) plans, specifications, equipment, signage and trade dress for Chocolate Fish Coffee businesses, (3) particular products and services, (4) the Marks, (5) training programs, (6) business knowledge, (7) marketing plans and concepts, and (8) other mandatory or optional elements as determined by Chocolate Fish Franchising from time to time.
- C. The parties desire that Chocolate Fish Franchising license the Marks and the System to Franchisee for Franchisee to develop and operate a Chocolate Fish Coffee business on the terms and conditions of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 41–119)
What This Means (2024 FDD)
According to the 2024 Franchise Disclosure Document, the Chocolate Fish Coffee system includes marketing plans and concepts. Specifically, the franchise agreement states that the Chocolate Fish Coffee system encompasses methods, procedures, and standards for operating a Chocolate Fish Coffee business, along with marketing plans and concepts. This indicates that franchisees will receive guidance and materials related to marketing as part of the overall franchise system.
Chocolate Fish Coffee also advises franchisees regarding the planning and execution of a market introduction plan. Franchisees are required to comply with system standards related to marketing, advertising, and public relations, including any social media policies. Franchisees must also implement any marketing plans or campaigns determined by Chocolate Fish Coffee.
Chocolate Fish Coffee may establish a Brand Fund to promote the system on various levels (local, regional, national, or international). This fund is used for marketing, advertising, and public relations activities. The franchisor has the discretion in how the Brand Fund is spent, and expenditures do not need to be proportionate to individual franchisee contributions. Franchisees are required to develop a market introduction plan and obtain Chocolate Fish Coffee's approval at least 30 days before opening.