What specific signage is prescribed by Chocolate Fish Franchising for a Chocolate Fish Coffee franchise?

According to the 2024 Chocolate Fish Coffee FDD, franchisees must display signage prescribed by Chocolate Fish Franchising that identifies the location as an independently owned franchise. The specific details of the signage are determined and prescribed by Chocolate Fish Franchising.

This means that prospective franchisees do not have complete autonomy over the appearance and branding of their location. Chocolate Fish Coffee maintains control over the signage to ensure brand consistency across all franchise locations. Franchisees must adhere to the franchisor's specifications for signage, which are likely detailed in the Brand Standards Manual.

Furthermore, upon termination or expiration of the franchise agreement, the franchisee is responsible for removing all Chocolate Fish Coffee signage and trade dress from the location within 30 days. Failure to do so allows Chocolate Fish Franchising to enter the premises and remove the signage themselves, without being held liable for trespass or damages. This underscores the importance of adhering to Chocolate Fish Coffee's brand standards and the potential costs associated with de-identifying the location after the franchise agreement ends.