From what sources are the Chocolate Fish Coffee financial data derived?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
Notes:
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- The foregoing data are historic financial performance representations of the three company owned locations which where in business during this time period. They are not projections of future performance. These financials are derived from 9/01/2022 through 9/30/2023.
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- "Gross Sales" means the total revenue derived from the sale of goods or services less sales tax, discounts, and returns.
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- The financial performance representation does not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit. You should conduct an independent investigation of the costs and expenses you will incur in operating your Chocolate Fish Coffee Roasters business. Franchisees or former franchisees, listed in Item 20 of this Franchise Disclosure Document, may be one source of this information.
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- Our Affiliates do not pay royalties or marketing fees to us; however, we have shown the estimated expenditures (6% Royalty, 1% Brand Fund) for each Affiliate had they incurred those expenses.
- 5. Some outlets have sold and earned this amount. Your individual results may differ. There is no assurance that you'll sell or earn as much.
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- Written substantiation of the information contained in this Item 19 will be made available to prospective franchisees upon reasonable request.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 37–38)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, the financial performance representations are derived from three company-owned locations. The data spans from September 1, 2022, through September 30, 2023. The Item 19 data are historic and are not projections of future performance.
The document specifies that the financial data provided are based on "Gross Sales," which is defined as the total revenue from the sale of goods or services, less sales tax, discounts, and returns. It is important to note that the financial performance representation does not reflect the costs of sales, operating expenses, or other costs that must be deducted to determine net income or profit.
The FDD also notes that while Chocolate Fish Coffee's affiliates do not pay royalties or marketing fees, the document includes estimated expenditures for these items (6% Royalty, 1% Brand Fund) to provide a more comprehensive view of potential expenses for franchisees. The document explicitly states that individual results may vary, and there is no assurance that a franchisee will achieve the same sales or earnings. Prospective franchisees can request written substantiation of the information provided in Item 19.