What does 'Remodel' entail for a Chocolate Fish Coffee franchise location?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
"Remodel" means a refurbishment, renovation, and remodeling of the Location to conform to the building design, exterior facade, trade dress, signage, fixtures, furnishings, equipment, decor, color schemes, presentation of the Marks, and other System Standards in a manner consistent with the image then in effect for a new Chocolate Fish Coffee business.
- 7.13 Remodeling. In addition to Franchisee's obligations to comply with all System Standards in effect from time to time, Chocolate Fish Franchising may require Franchisee to undertake and complete a Remodel of the Location to Chocolate Fish Franchising's satisfaction. Franchisee must complete the Remodel in the time frame specified by Chocolate Fish Franchising. Chocolate Fish Franchising may require the Franchisee to submit plans for Chocolate Fish Franchising's reasonable approval prior to commencing a required Remodel. Chocolate Fish Franchising's right to require a Remodel is limited as follows: (i) the Remodel will not be required in the first two or last two years of the term (except that a Remodel may be required as a condition to renewal of the term or a Transfer), and (ii) a Remodel will not be required more than once every five years from the date on which Franchisee was required to complete the prior Remodel.
Source: Item 23 — RECEIPTS (FDD pages 41–119)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, a 'Remodel' involves refurbishing, renovating, and remodeling the franchise location. This is done to ensure the location conforms to the current building design, exterior appearance, trade dress, signage, fixtures, furnishings, equipment, decor, color schemes, presentation of the brand's trademarks, and other System Standards. The goal is to align the location's image with that of a new Chocolate Fish Coffee business.
Chocolate Fish Coffee may require franchisees to undertake and complete a remodel of their location to the company's satisfaction. Franchisees must complete the remodel within the timeframe specified by Chocolate Fish Coffee and may be required to submit plans for approval before starting the remodel. However, Chocolate Fish Coffee limits the frequency of required remodels. A remodel will not be required during the first two or last two years of the franchise term, unless it is a condition for renewal or transfer. Additionally, remodels will not be required more than once every five years from the completion date of the previous remodel.
This means that as a Chocolate Fish Coffee franchisee, you need to be prepared to invest in periodic updates to keep your location aligned with the brand's current image. While the timing of these remodels is restricted, it's important to factor in the potential costs and disruptions associated with these projects when evaluating the franchise opportunity. Maintaining an up-to-date and appealing store is crucial for attracting customers and upholding the brand's reputation, so franchisees should budget accordingly and maintain open communication with Chocolate Fish Coffee regarding remodel requirements and timelines.