What was the net change in the number of franchised Chocolate Fish Coffee outlets during 2022?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year | ||||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 0 | 0 | |
| Company-Owned | 2021 | 3 | 3 | 0 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 | |
| Total Outlets | 2021 | 2 | 3 | +1 |
| 2022 | 3 | 3 | 0 | |
| 2023 | 3 | 3 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 38–41)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, the net change in the number of franchised outlets during 2022 was 0. The table provided in Item 20 of the FDD details the systemwide outlet summary for 2021, 2022, and 2023. For franchised locations, the number of outlets at the start of 2022 was 0, and the number of outlets at the end of 2022 was also 0.
This indicates that there were no new Chocolate Fish Coffee franchise openings, closures, or transfers that would have altered the total number of franchised locations during that year. The company-owned stores also remained constant with 3 locations each year. The total number of outlets remained at 3 during 2022.
For a prospective franchisee, this data suggests that Chocolate Fish Coffee's franchise system was not expanding during 2022. It is important to note that while there was no net change, this does not necessarily mean that the franchise system is stagnant. It could indicate a period of consolidation or strategic planning before further expansion. A potential franchisee should inquire about the franchisor's plans for future growth and the reasons behind the lack of change in 2022.