What was the net change in the number of company-owned Chocolate Fish Coffee outlets during 2021?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2023**
| Outlet Type | Year | Outlets at the Start of the Year | Column 4 | Net Change |
|---|---|---|---|---|
| Outlets at the End of the Year |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 38–41)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2021 was 0. This means that the number of company-owned Chocolate Fish Coffee locations remained constant throughout the year. At the start of 2021, there were 3 company-owned outlets, and by the end of the year, the number remained at 3.
For a prospective franchisee, this indicates stability in the company-owned store operations. It could suggest that Chocolate Fish Coffee is not aggressively expanding its corporate store footprint, or it could mean they are maintaining a consistent number of company-owned stores for training or market testing purposes.
It's important to note that while the net change was 0, this doesn't reveal whether any individual stores opened and closed during the year, as those changes could have offset each other. Further investigation into the specific store performance and opening/closing activities could provide a more detailed understanding of Chocolate Fish Coffee's operational strategy.