How many Chocolate Fish Coffee outlets were at the end of 2022 in California?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
| State | Year | Column 3 | Outlets Opened | Column 5 | Outlets Closed | Outlets Sold to Franchisee | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|
| Outlets at | Outlets | ||||||
| the Start | Reacquired | ||||||
| of the | from | ||||||
| Year | Franchisee | ||||||
| California | 2021 | 3 | 0 | 0 | 0 | 0 | 3 |
| 2022 | 3 | 0 | 0 | 0 | 0 | 3 | |
| 2023 | 3 | 0 | 0 | 0 | 0 | 3 | |
| Totals | 2021 | 3 | 0 | 0 | 0 | 0 | 3 |
| 2022 | 3 | 0 | 0 | 0 | 0 | 3 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 38–41)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, there were 3 company-owned outlets in California at the end of 2022. The provided table indicates that there were 3 outlets at the start of 2022, no outlets opened during the year, no outlets were reacquired from franchisees, and no outlets were sold to franchisees, resulting in 3 outlets at the end of the year. This suggests a stable presence for Chocolate Fish Coffee in California during that period.
For a prospective franchisee, this information is useful for understanding the brand's existing footprint and growth trajectory in California. The fact that the number of outlets remained constant in 2022 might indicate a period of consolidation or a deliberate strategy to maintain a certain market presence. It is important to note that all outlets in California were company-owned, meaning there were no franchised locations in the state during this time.
It's also worth noting that the FDD includes projections for new franchised outlets in California for the next fiscal year, with a projection of 1 new franchised outlet. This suggests a potential shift in the company's strategy towards franchising in the state. A potential franchisee should investigate the reasons behind this strategic shift and the support provided to new franchisees in California.
Overall, the data indicates a small but stable company-owned presence for Chocolate Fish Coffee in California as of the end of 2022, with potential plans for future franchised growth. A prospective franchisee should further explore the company's plans for expansion and the specific opportunities available in the California market.