How many Chocolate Fish Coffee outlets were at the end of 2021 in California?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
| State | Year | Column 3 | Outlets Opened | Column 5 | Outlets Closed | Outlets Sold to Franchisee | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|
| Outlets at | Outlets | ||||||
| the Start | Reacquired | ||||||
| of the | from | ||||||
| Year | Franchisee | ||||||
| California | 2021 | 3 | 0 | 0 | 0 | 0 | 3 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 38–41)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, there were 3 company-owned outlets in California at the end of 2021. The document indicates that no franchised outlets were operating in California during that year. This information is based on the provided table outlining the status of company-owned outlets from 2021 to 2023.
For a prospective franchisee, this data highlights that Chocolate Fish Coffee's presence in California in 2021 consisted solely of company-owned operations. There were no franchise locations at that time. This could suggest that the brand was still establishing itself in the California market or that it initially preferred a company-owned model before expanding through franchising.
It's important to note that while the document provides data on outlet numbers, it does not offer specific details on the performance or financial health of these company-owned locations. A potential franchisee should inquire about the reasons behind the initial company-owned approach and the subsequent decision to franchise, as well as the overall strategy for growth in California. Understanding the history and trajectory of Chocolate Fish Coffee's market presence is crucial for assessing the potential success of a franchise investment.
Furthermore, the FDD indicates plans for projected new franchised outlets in California for the next fiscal year. This suggests a strategic shift towards franchising in the California market, which could present an opportunity for prospective franchisees looking to enter the market as Chocolate Fish Coffee expands its franchise network.