Does Chocolate Fish Coffee maintain a website for the brand?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
upon request. (Section 9.3)
- G. Website. We will maintain a website for the Chocolate Fish Coffee brand, which will include your business information and telephone number. (Section 5.5)
Advertising
Our obligation. We will use the Brand Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which may be paid for by the Brand Fund). We have no other obligation to conduct advertising.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Advertising council.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–27)
What This Means (2024 FDD)
According to the 2024 Chocolate Fish Coffee Franchise Disclosure Document, Chocolate Fish Coffee will maintain a website for the brand. The FDD specifies that the website will include the franchisee's business information and telephone number. Chocolate Fish Coffee may pay for the brand website using the Brand Fund.
Chocolate Fish Coffee franchisees are required to contribute to the Brand Fund, with a contribution of 1% of gross sales per week. However, Chocolate Fish Coffee retains the right to have other franchisees contribute a different amount or at a different rate. Outlets that Chocolate Fish Coffee owns are not obligated to contribute to the Brand Fund.
Chocolate Fish Coffee will use the Brand Fund for marketing and related purposes and costs. Media coverage is primarily local, and Chocolate Fish Coffee uses outside vendors and consultants to produce advertising. Chocolate Fish Coffee is not required to spend any amount of advertising in the area or territory where any particular franchisee is located and has no other obligation to conduct advertising.