According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, the specific 'Location' of a franchise is a critical element of the franchise agreement. The document states that Chocolate Fish Franchising grants the franchisee the right to operate a Chocolate Fish Coffee business solely at the Location. This emphasizes that the franchisee's rights are tied to a specific, defined place. If the exact Location isn't specified when the agreement is initially signed, the document outlines that the parties will determine the Location later according to Section 6.1 of the agreement.

The franchisee is obligated to develop, open, and operate their Chocolate Fish Coffee business at this designated Location for the entire duration of the franchise agreement. This underscores the importance of carefully selecting and agreeing upon the Location, as it becomes the sole place where the franchisee can operate under the Chocolate Fish Coffee brand. The agreement also defines the 'Territory' as stated on the Location Acceptance Letter.

Chocolate Fish Franchising also provides assistance in selecting a location. They will provide their criteria for Chocolate Fish Coffee locations to the franchisee, and they will review and advise the franchisee regarding potential locations submitted by the franchisee. This assistance can be valuable for new franchisees who may not have experience in site selection. This process ensures that the location meets the brand's standards and is likely to contribute to the franchisee's success.