What information about the franchisee's business will be included on the Chocolate Fish Coffee brand website?

According to the 2024 Chocolate Fish Coffee Franchise Disclosure Document, the brand will maintain a website that includes the franchisee's business information and telephone number. This is a standard practice in franchising, as it helps customers locate the nearest Chocolate Fish Coffee location and provides franchisees with an online presence.

Maintaining a brand website is one of Chocolate Fish Coffee's post-opening obligations to its franchisees. The website may be paid for by the Brand Fund, which franchisees contribute to weekly at a rate of 1% of gross sales. However, Chocolate Fish Coffee is not obligated to spend any specific amount on advertising in the area where a particular franchisee is located.

As a new franchisor, Chocolate Fish Coffee did not spend any money from the Brand Fund in its most recently concluded fiscal year. If funds are not fully spent in the fiscal year they accrue, the remaining money will stay in the Brand Fund for use in the following year. This ensures that contributions are used for marketing and related purposes to benefit the Chocolate Fish Coffee brand and its franchisees.