What information about my Chocolate Fish Coffee business will be included on the brand's website?

According to the 2024 Chocolate Fish Coffee Franchise Disclosure Document, the franchisor will maintain a website for the Chocolate Fish Coffee brand. This website will include the franchisee's business information and telephone number. This is a fairly standard practice in franchising, as it allows customers to easily find locations and contact information for their local Chocolate Fish Coffee. Franchisees should ensure that their business information and telephone number are accurately displayed on the website to facilitate customer contact and drive business to their location.

Chocolate Fish Coffee also states that they will use the Brand Fund only for marketing and related purposes and costs. They use outside vendors and consultants to produce advertising, and media coverage is primarily local. Chocolate Fish Coffee is not required to spend any amount of advertising in the area or territory where any particular franchisee is located. The brand website may be paid for by the Brand Fund.

As a new franchisor, Chocolate Fish Coffee did not spend any money from the Brand Fund in their most recently concluded fiscal year. If less than all Brand Funds are spent in the fiscal year in which they accrue, the money will remain in the Brand Fund to be spent in the next year. No money from the Brand Fund is spent principally to solicit new franchise sales.