According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, Item 19 presents financial performance representations for three company-owned locations. These figures are historical, covering the period from September 1, 2022, through September 30, 2023, and are not projections of future performance. The FDD provides gross sales figures for each of the three locations. One location had gross sales of $850,850.75, another had gross sales of $531,854.48 and the third location had gross sales of $828,545.45.

It's important to understand what "Gross Sales" means in this context. According to the FDD, it refers to the total revenue from sales of goods and services, less sales tax, discounts, and returns. This figure does not account for costs of sales, operating expenses, or other costs that a franchisee will incur. The document emphasizes that prospective franchisees should conduct their own independent investigation to determine these costs.

In addition to gross sales, the Item 19 also includes estimated royalty fees and brand fund contributions, calculated as if the company-owned locations were franchises. For the location with gross sales of $850,850.75, the estimated royalty fees are $51,051.05 and the estimated brand fund contribution is $8,508.51. For the location with gross sales of $531,854.48, the estimated royalty fees are $31,911.27 and the estimated brand fund contribution is $5,318.54. Finally, for the location with gross sales of $828,545.45, the estimated royalty fees are $49,712.73 and the estimated brand fund contribution is $8,285.45.

The FDD explicitly states that individual results may vary, and there is no assurance that a franchisee will achieve the same sales or earnings. Prospective franchisees are encouraged to review Item 20 and contact current or former franchisees to gather more information. The FDD also notes that written substantiation for the data in Item 19 will be provided upon reasonable request.