Where are Chocolate Fish Coffee franchisees permitted to make sales?
Chocolate_Fish_Coffee Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee shall make sales only to retail customers, and only at the Location. Unless otherwise approved or required by Chocolate Fish Franchising, Franchisee shall not make sales by any other means, including without limitation by wholesale, by delivery, by mail order or over the internet, or at temporary or satellite locations.
Source: Item 23 — RECEIPTS (FDD pages 41–119)
What This Means (2024 FDD)
According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, franchisees are primarily restricted to making sales to retail customers exclusively at their designated location. Unless Chocolate Fish Coffee approves or requires otherwise, franchisees are prohibited from engaging in sales through alternative channels. These restricted channels include wholesale, delivery services, mail order systems, internet sales, or temporary satellite locations.
This policy ensures that Chocolate Fish Coffee maintains control over its brand and distribution channels. By limiting sales to the physical location, Chocolate Fish Coffee can better manage the customer experience and maintain consistency across all franchise locations. This also protects the brand's image by preventing unauthorized sales methods that may not meet the company's standards.
For a prospective franchisee, this means that their primary focus will be on operating a successful retail location. They will need to excel at in-store customer service and ensure that their location meets all System Standards. While the restrictions may limit potential revenue streams, they also provide a clear and focused business model. A franchisee should discuss with Chocolate Fish Coffee what circumstances, if any, might warrant exceptions to these sales restrictions.