To what extent will Chocolate Fish Coffee provide advice to franchisees?

According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, the franchisor offers advice to franchisees in several key areas, both before and after the franchise location opens. Prior to opening, Chocolate Fish Coffee will review and advise franchisees on potential locations they submit. They also provide standard building plans, specifications, and recommended floor plans, along with décor specifications. Franchisees also receive a list of approved suppliers for signs, fixtures, and opening supplies. Chocolate Fish Coffee will advise franchisees regarding the planning and execution of their market introduction plan.

After the Chocolate Fish Coffee location opens, franchisees can request advice via telephone or electronic communication regarding improving their business and resolving operational problems, to the extent the franchisor deems reasonable. Should in-person support be necessary, Chocolate Fish Coffee may charge a fee of $600 per day, plus out-of-pocket expenses such as travel, lodging, and meals. The franchisor also provides recommended prices for products and services and recommended procedures for administration, bookkeeping, accounting, and inventory control.

It is important to note that Chocolate Fish Coffee is not obligated to refine or develop new products or services for franchisees. While they offer suggested staffing levels and hiring guidelines, all hiring decisions remain the franchisee's sole responsibility. Franchisees should be aware of these limitations and understand the extent of support they can expect from Chocolate Fish Coffee, especially regarding ongoing operational challenges and business development.