Does the definition of 'Remodel' for a Chocolate Fish Coffee franchise include changes to the presentation of the Marks?

According to Chocolate Fish Coffee's 2024 Franchise Disclosure Document, the definition of "Remodel" includes changes to the presentation of the Marks. Specifically, a remodel involves refurbishing, renovating, and remodeling the location to conform to the building design, exterior facade, trade dress, signage, fixtures, furnishings, equipment, decor, color schemes, and presentation of the Marks. These changes must align with the image then in effect for a new Chocolate Fish Coffee business.

For a prospective franchisee, this means that any required remodel could involve updates to signage, decor, and overall presentation to ensure consistency with the current brand image. This could entail costs for new signage, updated color schemes, or changes to the layout to align with Chocolate Fish Coffee's current standards. Franchisees need to be prepared to invest in these updates to maintain a consistent brand image.

Chocolate Fish Coffee may require franchisees to undertake a remodel of their location. However, remodels will not be required in the first two or last two years of the franchise term, with the exception of a remodel required as a condition for renewal or transfer. Additionally, remodels will not be required more than once every five years from the completion date of the previous remodel. Franchisees may need to submit plans for approval before starting any remodel work.