Does Chesters require franchisees to obtain fictitious or assumed-name registrations?

According to Chesters's 2025 Franchise Disclosure Document, franchisees are required to obtain fictitious or assumed-name registrations if required by law. This means that if the state or locality where the Chesters restaurant operates requires businesses using a name different from their legal name to register that name, the franchisee must comply. This is a fairly standard practice in franchising, as it ensures transparency and legal compliance in business operations.

This requirement is important for prospective Chesters franchisees to understand because failure to comply with local laws can result in fines, legal issues, and potential damage to the brand's reputation. Franchisees should consult with legal counsel to determine whether a fictitious or assumed-name registration is necessary in their specific location.

Furthermore, Chesters also requires franchisees to follow their rules when using the Marks, including giving proper notices of trademark and service-mark registration. Franchisees are not allowed to use any Mark in their corporate or legal business name; with modifying words, terms, designs, or symbols (except for those Chesters licenses to them); in selling any unauthorized products or services; or as part of any unauthorized domain name, homepage, electronic address, or otherwise in connection with a website.