What was the reported value of Chesters' goodwill, net, in 2024?

According to Chesters's 2025 Franchise Disclosure Document, the value of goodwill, net, was reported as $1,290,926 as of December 31, 2024. Goodwill represents the intangible assets of a business, such as brand reputation and customer relationships, that are not separately identifiable. It is calculated as the difference between the purchase price of a business and the fair market value of its identifiable net assets.

The FDD also shows the goodwill before accumulated amortization was $3,227,314 in both 2024 and 2023. Accumulated amortization, which is the reduction in the value of an intangible asset over time, was reported as $1,936,388 in 2024 and $1,613,657 in 2023.

For a prospective Chesters franchisee, understanding goodwill is important because it reflects the overall financial health and stability of the company. A higher goodwill value can indicate a strong brand and customer base, which could translate to better business opportunities for franchisees. However, it's also important to monitor the amortization of goodwill, as a significant decrease in its net value could signal potential challenges or changes in the company's performance.