What is the registration number for the CHESTER'S (And Design) mark that Chesters registered on January 2, 2024?

According to Chesters's 2025 Franchise Disclosure Document, the registration number for the CHESTER’S (And Design) mark registered on January 2, 2024, is 7258625. This mark is registered on the Principal Register.

Chesters, like many franchisors, protects its brand identity through trademark registration. This registration provides Chesters with legal rights to use the mark and prevent others from using similar marks that could cause confusion among consumers. For a franchisee, this means they are authorized to use these trademarks under the terms of the franchise agreement, but they must adhere to Chesters's guidelines for proper usage.

The FDD also outlines restrictions on how franchisees can use the marks, including prohibitions against using the marks in their corporate name, modifying the marks without permission, or using them to sell unauthorized products or services. Franchisees must also use proper trademark notices and obtain any required fictitious name registrations. These rules are typical in franchising, as franchisors need to maintain consistent brand standards across all locations to protect the overall value of the brand.

Chesters retains control over any legal actions related to the trademarks, such as infringement or challenges to their use. While franchisees are expected to cooperate in defending the trademarks, Chesters is not obligated to defend or indemnify franchisees in legal proceedings. This allocation of responsibility is common, as the franchisor owns the trademarks and has the primary interest in protecting them. Prospective franchisees should carefully review these terms to understand their rights and obligations regarding trademark usage.