What is the principal Mark for Chesters Restaurant franchises?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
You have the right to use certain trademarks, service marks and trade dress (individually, a "Mark" and collectively, the "Marks") in operating the Restaurant. The principal Mark for CHESTER'S Restaurant franchises is CHESTER'S (the "Principal Mark"). The Principal Mark has been in use since 2004, and was registered on the United States Patent and Trademark Office's (USPTO) Principal Register on November 6, 2007 (Registration Number 3,206,105). We acquired the Principal Mark as part of the merger described in Item 1. The Principal Mark generally covers batter, marinade, breading, and mixes (in International Class 30); restaurant services, food preparation services and take-out food services (in International Class 43); and paper products such as napkins, carry-out boxes, bags, and posters( in International Class 16). We have filed all required affidavits of use for the Principal Mark. We also have renewed the Registration of the Principal Mark (in 2017).
Source: Item 13 — TRADEMARKS (FDD pages 31–33)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, the principal Mark for Chesters Restaurant franchises is CHESTER'S (the "Principal Mark"). This trademark has been in use since 2004 and was officially registered with the United States Patent and Trademark Office (USPTO) on November 6, 2007, under Registration Number 3,206,105. Chesters acquired this Principal Mark through a merger, as detailed in Item 1 of the FDD.
The Principal Mark's registration covers a range of goods and services related to the restaurant business. Specifically, it includes batter, marinade, breading, and mixes (in International Class 30); restaurant services, food preparation services, and take-out food services (in International Class 43); and paper products like napkins, carry-out boxes, bags, and posters (in International Class 16). This broad coverage ensures that Chesters has legal protection for its brand across various aspects of its operations.
Chesters has also filed all necessary affidavits of use for the Principal Mark and renewed its registration in 2017, demonstrating their commitment to maintaining the trademark's validity. As a franchisee, you have the right to use this principal Mark, along with other related Marks, while operating your Chesters Restaurant. However, you must adhere to Chesters's guidelines for trademark usage, including displaying proper registration notices and obtaining any required fictitious name registrations. You are prohibited from using the Mark in your business name, modifying it without authorization, using it to sell unauthorized products/services, or incorporating it into unauthorized domain names or websites.