What does the Chesters Principal Mark generally cover in International Class 30?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
You have the right to use certain trademarks, service marks and trade dress (individually, a "Mark" and collectively, the "Marks") in operating the Restaurant. The principal Mark for CHESTER'S Restaurant franchises is CHESTER'S (the "Principal Mark"). The Principal Mark has been in use since 2004, and was registered on the United States Patent and Trademark Office's (USPTO) Principal Register on November 6, 2007 (Registration Number 3,206,105). We acquired the Principal Mark as part of the merger described in Item 1. The Principal Mark generally covers batter, marinade, breading, and mixes (in International Class 30); restaurant services, food preparation services and take-out food services (in International Class 43); and paper products such as napkins, carry-out boxes, bags, and posters( in International Class 16). We have filed all required affidavits of use for the Principal Mark. We also have renewed the Registration of the Principal Mark (in 2017).
Source: Item 13 — TRADEMARKS (FDD pages 31–33)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, the principal mark for Chesters restaurants, "CHESTER'S," generally covers batter, marinade, breading, and mixes in International Class 30. This mark has been in use since 2004 and was registered on the United States Patent and Trademark Office's (USPTO) Principal Register on November 6, 2007 (Registration Number 3,206,105). Chesters acquired the Principal Mark as part of a merger.
For a prospective franchisee, this means that Chesters has legal protection for its brand name in relation to these specific food products. This protection prevents other businesses from using a similar name or logo for identical or related goods, which could cause confusion among consumers. The fact that Chesters has filed all required affidavits of use and renewed the registration of the Principal Mark (in 2017) indicates that Chesters is actively maintaining and protecting its brand.
It is important for a franchisee to understand the scope of the trademark protection they are granted. While the principal mark covers batter, marinade, breading, and mixes, it also extends to restaurant services, food preparation services and take-out food services (in International Class 43); and paper products such as napkins, carry-out boxes, bags, and posters( in International Class 16). Franchisees must adhere to Chesters's guidelines for using the marks, including proper notices of trademark and service-mark registration.