Does Chesters prepare point-of-purchase materials for franchisees?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
tions
During your operation of the Restaurant, we (and/or one of our Area Developers) will:
- Provide periodic brand standard training programs we deem appropriate. [Agreement — Sections 4 and 7]
- Give you advice regarding operating the Restaurant and new developments, techniques, and improvements in areas of restaurant management, food preparation, sales promotion, and service. [Agreement — Sections 4 and 8]
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- Prepare point-of-purchase materials for you. [Agreement — Section 5]
- 4 Periodically inspect the Restaurant. [Agreement — Section 11]
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- Let you use our Marks. [Agreement — Section 12]
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- Let you use our confidential information. [Agreement — Section 13]
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- Sell you equipment, signage, and various food items. [Agreement — Sections 6 and 91
- Recommend retail prices for the products you prepare and sell at your Restaurant (we generally do not control your resale prices).
Site Selection
We first must approve your site before signing the Agreement, even if you already have a site picked out for the Restaurant. When you approach us, we will give you our site-selection criteria for a Restaurant. Factors we consider in evaluating Restaurant sites include (1) a site's visibility from adjacent traffic arteries, (2) ease of entry from and exit to adjacent streets, (3) the size, density, and income levels of population in the surrounding area, (4) the rental market in the area, (5) types of nearby businesses, (6) projected cost of leasehold improvements, and (7) proximity to another franchised Restaurant or to a Licensed Restaurant. We must accept all sites before you have the right to sign any lease, sublease, or other document for the site. We will evaluate the information you give us about a site. Our review process might or might not involve a physical site inspection. We will not take an unreasonable amount of time to review your proposed site. However, we need not respond within any particular time. We will either accept or reject your proposed site. We will not unreasonably withhold our acceptance of a site but can reject one we consider inappropriate. Although we have the right to accept or reject a Restaurant's location, we will not select or designate a Restaurant site for you. Therefore, you must actively conduct the site-selection process. You have sole risk for your location's business and financial suitability. As noted above, we will not sign the Agreement if you have not yet located the Restaurant's site.
We anticipate that it takes approximately 2 to 4 months after the Agreement is signed and you pay the training fee before the Restaurant is ready to open.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 24–29)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, Chesters does prepare point-of-purchase materials for franchisees. As part of its continuing obligations during the operation of the restaurant, Chesters will prepare point-of-purchase materials for franchisees.
Chesters also requires franchisees to pay a quarterly marketing support fee. This fee covers a combination of physical marketing materials that Chesters prepares and sends periodically to franchisees, as well as digital marketing campaigns designed to build brand awareness and drive traffic to the franchisee's location. The quarterly fee is $200, but Chesters retains the right to increase it with 90 days' prior written notice, although the fee will not exceed $325.
In addition to the quarterly fee, Chesters also has the right to charge franchisees up to $200 for materials prepared for each special product offering or promotion. Chesters also requires franchisees to advertise their restaurants at their own expense on a reasonable number of DOT signs on nearby interstates, if available, and retains the right to review and approve all advertising and promotional materials that franchisees propose to use.