Where does the 'Chesters' LSM & Marketing Review training take place?

According to Chesters's 2025 Franchise Disclosure Document, the LSM & Marketing Review training takes place at the franchisee's restaurant. This training includes 1 hour of classroom training and 30 minutes of on-the-job training.

This means that Chesters franchisees or their designated employees will receive training on local store marketing (LSM) and marketing review directly at their own restaurant location. This on-site training approach can be beneficial as it allows for a more practical and hands-on learning experience within the actual working environment. The training covers both theoretical aspects (classroom) and practical application (on-the-job), ensuring a comprehensive understanding of marketing strategies relevant to the specific restaurant.

For a prospective Chesters franchisee, this detail is important for logistical planning. Since the training occurs at the restaurant, franchisees won't need to factor in travel expenses or accommodation costs for this particular training module. It also suggests that the training is tailored to the specific characteristics and needs of the franchisee's location, which could lead to more effective marketing efforts. However, franchisees should confirm with Chesters what specific topics are covered during the LSM & Marketing Review and how the training is customized to their restaurant's market.