What is the frequency of the Chesters Marketing Support Fee?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
undable under any circumstances, as it is earned upon receipt. Payment is due by credit card or automated clearing house ("ACH") transfer (and you must sign our payment authorization form attached to this Agreement as Exhibit A).
- (b) Marketing Support Fee. You must pay us a $200 fee four (4) times per year on the dates we designate for a combination of physical marketing materials that we will prepare and periodically send to you, as well as digital marketing campaigns designed to build brand awareness and drive traffic to the Location. Payment is due by credit card or ACH transfer. If we decide to implement special offerings or promotions for CHESTER'S Restaurants during the course of the year (e.g., "limited-time-offerings"), we also may send you supplemental marketing materials and other items relating to those special offerings, for each of which we curren
Source: Item 23 — **RECEIPTS (FDD pages 48–197)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, franchisees are required to pay a Marketing Support Fee of $200 four times per year. These payments are due on dates designated by Chesters. The fee covers a combination of physical marketing materials prepared and sent periodically by Chesters, as well as digital marketing campaigns aimed at building brand awareness and driving traffic to the franchisee's location. Payment is to be made via credit card or ACH transfer.
In addition to the standard Marketing Support Fee, Chesters may implement special offerings or promotions throughout the year, such as limited-time offers. In such cases, Chesters may send supplemental marketing materials and other items related to these special offerings, for which the franchisee may be required to pay up to $200 per special offering or promotion.
It's important to note that Chesters retains the right to increase the quarterly Marketing Support Fee, provided they give franchisees 90 days' prior written notice. However, the quarterly fee will not exceed $325 per quarter. This means that while the fee can increase, there is a cap on how much it can increase in any given quarter.