Is a Chesters franchisee allowed to develop a website that mentions the Chesters Marks?

According to the 2025 Chesters Franchise Disclosure Document, franchisees are explicitly prohibited from developing or maintaining any website that mentions the Chesters Marks. This restriction is part of Chesters's broader control over its brand and advertising.

Chesters retains the right to review and approve all advertising and promotional materials that franchisees propose to use, ensuring that all marketing efforts align with the company's standards. Franchisees must use only the Marks designated by Chesters and in the manner authorized. All materials used in connection with the Restaurant's operation must bear the Marks in the form, color, location, and manner specified by Chesters.

This policy ensures brand consistency and protects Chesters's trademarks. Franchisees must seek approval for any use of the Marks and cannot use them in any way that could harm Chesters's reputation or jeopardize its ownership of the Marks. This includes restrictions on using the Marks as part of an internet domain name, social media site name, or electronic address.