When is the de-branding fee due for a Chesters franchise, and what payment methods are accepted?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of fee* | Amount | Due Date | Remarks |
|---|---|---|---|
| De-Branding Fee | $10,000 | As incurred Payment is due by credit card or automatic debit | Due if you do not comply with payment and Restaurant-specific physical de-branding obligations within 14 business days after Agreement expires or is terminated. |
Source: Item 7 — **ESTIMATED INITIAL INVESTMENT (FDD pages 16–19)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, a de-branding fee of $10,000 is required if a franchisee does not comply with payment and restaurant-specific physical de-branding obligations. This fee is due within 14 business days after the franchise agreement expires or is terminated.
The de-branding fee covers the costs Chesters incurs to ensure that all branding elements are removed from a former franchise location. This protects Chesters's brand integrity and prevents customer confusion. Franchisees should carefully review the de-branding obligations outlined in their franchise agreement to avoid incurring this fee.
Payment for the de-branding fee must be made via credit card or automatic debit. This requirement ensures that Chesters receives prompt payment for the de-branding process. Franchisees should be prepared to make this payment using one of the specified methods if they do not fulfill their de-branding obligations within the given timeframe.