Has the CHESTER'S (And Design) trademark with registration number 3,011,320 been renewed?

According to Chesters's 2025 Franchise Disclosure Document, the CHESTER'S (And Design) trademark with registration number 3,011,320 has been renewed. The trademark was initially registered on November 1, 2005, and is listed on the Principal Register.

Chesters's continued renewal of this trademark is important for franchisees. It ensures that the brand and its associated marks remain legally protected, preventing others from using similar branding that could confuse customers or dilute the brand's value. This protection is a fundamental aspect of maintaining brand consistency and customer recognition, which are crucial for the success of a franchise.

Prospective franchisees should be aware that Chesters retains significant control over the use of its trademarks. Franchisees are required to adhere to Chesters's rules regarding trademark usage, including displaying proper registration notices and obtaining any necessary fictitious name registrations. Franchisees are prohibited from using the trademarks in their corporate or business names, modifying the marks without authorization, or using them to sell unauthorized products or services. These restrictions are typical in franchising, as franchisors must maintain tight control over their brand to ensure uniformity and quality across all locations.