Where is BirdShack, an affiliate of Chesters, principal place of business located?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
An affiliate of ours, BirdShack, LLC ("BirdShack"), sells chicken-related food products (under the BirdShack name) to non-Chester's food-service operators (directly or through unaffiliated distributors). These operators have no right to use any Mark you have the right to use under your Agreement. They will sell chicken products as a menu item under their own trade names and brands as part of their existing retail foodservice businesses, or under the BirdShack name. These operators sell their chicken products from their own physical premises, although they might engage in some off-premises advertising that competes with your advertising. We do not anticipate any material conflicts between CHESTER'S Restaurant franchises and these other food-service operators in terms of customers and support, although we will use reasonable efforts to resolve any conflicts that do arise. BirdShack's principal place of business currently is the same as ours (1531 3rd Avenue North, Suite 110, Birmingham, Alabama 35203).
Source: Item 12 — TERRITORY (FDD pages 29–31)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, BirdShack, LLC, an affiliate of Chesters, has its principal place of business at 1531 3rd Avenue North, Suite 110, Birmingham, Alabama 35203. This is the same as Chesters's principal place of business. BirdShack sells chicken-related food products under its own name to non-Chesters food-service operators, who then sell these products under their own trade names or the BirdShack name.
For a prospective Chesters franchisee, this information indicates that Chesters has an affiliated company that operates in a similar market, selling to businesses that could be considered competitors. However, these operators do not have the right to use Chesters' trademarks, and Chesters states that it does not anticipate material conflicts between Chesters Restaurant franchises and these other food-service operators.
Chesters does state that it will use reasonable efforts to resolve any conflicts that arise. It is important for a potential franchisee to understand the nature of BirdShack's operations and how Chesters manages any potential conflicts between its franchisees and its affiliate's customers. This is especially relevant in assessing the competitive landscape and the support that Chesters provides to its franchisees.