Besides selling equipment to franchisees, what else has Chesters begun selling on the Internet?
Chesters Franchise · 2025 FDDAnswer from 2025 FDD Document
Besides what we describe above, we sell and may continue to sell equipment to franchisees and have begun selling clothing and merchandise on the Internet, and BirdShack sells and may continue to sell consumable products (breading, etc.), to food or equipment distributors (as applicable) or directly to restaurant operators that compete with you, although these other operators will not use any trademarks owned by us or our affiliates (other than BirdShack).
Source: Item 12 — TERRITORY (FDD pages 29–31)
What This Means (2025 FDD)
According to Chesters's 2025 Franchise Disclosure Document, in addition to selling equipment to franchisees, Chesters has started selling clothing and merchandise on the Internet. This represents an additional revenue stream for Chesters beyond its traditional franchise support and supply activities.
For a prospective franchisee, this means that Chesters is exploring alternative distribution channels and revenue sources. While franchisees may primarily focus on operating their physical restaurant locations, Chesters is expanding its brand presence through online sales of clothing and merchandise. This could potentially increase brand awareness and customer loyalty, indirectly benefiting franchisees.
However, it's important to note that Chesters retains the right to engage in these activities without compensating franchisees. As stated in Item 12, Chesters and its affiliates can use any distribution channels they choose, including the Internet, and franchisees will not receive compensation for orders solicited or accepted from any customers, regardless of location. This highlights the importance of understanding the scope of the franchise agreement and the franchisor's rights regarding alternative distribution channels.