Will C3 Wellness Spa review a franchisee's local marketing programs?
C3_Wellness_Spa Franchise · 2024 FDDAnswer from 2024 FDD Document
We will review your local marketing programs and notify you if we approve same.
We will make available to you and provide you with access, in the form of a source document, to our approved marketing campaigns, media, and messaging that may be used by you.
In those instances where we provide you with access to our marketing campaigns, we provide you with the source designs, copy, and design specifications.
However, you will incur the direct costs associated with customizing, duplicating and using such marketing campaigns and in having them printed, distributed and/or placed with media sources. (Franchise Agreement, Article 9);
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–38)
What This Means (2024 FDD)
According to C3 Wellness Spa's 2024 Franchise Disclosure Document, franchisees are required to submit a quarterly marketing plan for review and approval no later than 60 days before each calendar year quarter. C3 Wellness Spa will review a franchisee's local marketing programs and notify the franchisee of its approval. Franchisees must spend at least 2% of their monthly Gross Sales on local marketing.
C3 Wellness Spa maintains full discretion over marketing standards, materials, and media used for promotion. Franchisees must obtain written approval before using any advertising or marketing materials. Franchisees can request approval for marketing materials not already approved, and C3 Wellness Spa will respond within 30 days of the written request and sample submission.
C3 Wellness Spa may provide approved marketing templates, including pre-approved ads, ad copy, and digital media, for franchisees to use at their own expense. Franchisees also gain access to C3 Wellness Spa's approved marketing campaigns, media, and messaging, including source designs, copy, and design specifications. However, franchisees are responsible for the costs of customizing, duplicating, printing, distributing, and placing these marketing campaigns with media sources.
All digital media and marketing must be approved by C3 Wellness Spa. C3 Wellness Spa will designate information about the franchisee's location on the www.C3WellnessFranchise.com website or other designated websites. C3 Wellness Spa also possesses the exclusive right to authorize, establish, designate, and de-authorize a local or regional advertising cooperative within designated markets.