What are the responsibilities of the CEO, Crystal Bethea, at C3 Wellness Spa?
C3_Wellness_Spa Franchise · 2024 FDDAnswer from 2024 FDD Document
Executive Officer
Crystal Bethea is our CEO and has served in this role since our formation on February 2, 2010. Since 2010, and, continuing to date, Crystal Bethea has served as Owner of our affiliate owned C3 Wellness, LLC located in Kissimmee, Florida.
Marcus Bethea, Chief Financial Officer
Marcus Bethea is our CFO and has served in this role since our formation on February 2, 2010.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 14–15)
What This Means (2024 FDD)
According to C3 Wellness Spa's 2024 Franchise Disclosure Document, Crystal Bethea serves as the Chief Executive Officer (CEO). She has held this position since the company's formation on February 2, 2010. In addition to her role as CEO, since 2010, Crystal Bethea has also been the Owner of C3 Wellness, LLC, an affiliate-owned location in Kissimmee, Florida.
Crystal Bethea is directly involved in the initial training program for franchisees. She directs and supervises this training, utilizing manuals, live instruction, and handouts. A portion of the training may be conducted virtually through an online platform before the in-person training.
Given her experience with the affiliate-owned location, Ms. Bethea's responsibilities likely include setting the strategic direction for C3 Wellness Spa, overseeing operations, and ensuring brand consistency across all franchise locations. Her direct involvement in training suggests a hands-on approach to maintaining quality and standards within the franchise system.