What is the C3 Wellness Spa franchisee's obligation regarding websites and digital media?
C3_Wellness_Spa Franchise · 2024 FDDAnswer from 2024 FDD Document
ces. (Franchise Agreement, Article 9);
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- Digital Media and Website All digital media and marketing must be approved by us. We will designate for your Designated Territory information about your Spa Location Franchise on the www.C3WellnessFranchise.com webpage or such other websites as we may designate for the System. (Franchise Agreement, Article 9);
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- Brand Development Fund We may control and administer a brand development fund (the "Brand Development Fund") (Franchise Agreement, Article 9.A.). As disclosed in Item 6 of this Disclosure Document, you must contribute a weekly sum not to exceed 3% of weekly Gross Sales to the Brand Development Fund (currently 1% of Gross Sales) or $2,300 per week.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–38)
What This Means (2024 FDD)
According to C3 Wellness Spa's 2024 Franchise Disclosure Document, franchisees face specific requirements regarding websites and digital media. C3 Wellness Spa will designate information about the franchisee's spa location on the www.C3WellnessFranchise.com webpage, or other websites the franchisor designates.
Crucially, franchisees cannot use any websites, web-based media, or digital media unless C3 Wellness Spa expressly approves it in writing. The franchisor maintains strict control over website and digital media usage.
Furthermore, franchisees must assign all website media and digital media accounts to C3 Wellness Spa. This indicates that the franchisor wants to maintain complete control over the brand's online presence and marketing strategies, ensuring consistency and adherence to brand standards across all franchise locations.