Under what conditions can a Buona franchisee participate in the content and maintenance of Social Media for their franchised business?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee may participate in the content and maintenance of Social Media for Franchisee's Franchised Business, only in accordance with Franchisor's guidelines, specifications, standards, policies and procedures on Social Media that Franchisor may issue from time to time in the Manual or otherwise, and subject to Franchisor's right to alter or delete postings made by Franchisee.
Source: Item 23 — RECEIPTS (FDD pages 78–356)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, franchisees can participate in the content and maintenance of social media for their franchised business under specific conditions. While Buona retains the sole right to create, establish, own, and monitor all social media postings for the franchisee's business, franchisees are not entirely excluded from participation.
Specifically, a Buona franchisee may participate in social media content and maintenance, but only if they adhere to Buona's guidelines, specifications, standards, policies, and procedures. These guidelines are detailed in the manual or issued separately by Buona and are subject to change.
Furthermore, Buona retains the right to alter or delete any postings made by the franchisee, ensuring that all social media activity aligns with the brand's overall strategy and standards. This highlights the importance of franchisees staying informed about and compliant with Buona's social media policies to avoid potential conflicts or content removal.