Who has the right to create and control the Buona Website and any page linked to it for the franchisee's business?

According to Buona's 2025 Franchise Disclosure Document, Buona retains the sole right to create, establish, own, and control the Buona Website and any page for a franchisee's franchised business that is linked to the Buona Website. This means that franchisees cannot independently create their own websites or domain names that incorporate Buona's trademarks or names without prior written authorization from Buona.

Buona also maintains control over all aspects of digital marketing related to a franchisee's business, including social media postings. While franchisees can participate in the content and maintenance of social media, they must adhere to Buona's guidelines and standards, and Buona reserves the right to alter or delete any postings made by the franchisee. Furthermore, franchisees are generally prohibited from engaging in any digital marketing that uses Buona's marks or is related to their franchised business without written consent from Buona.

This level of control ensures brand consistency and uniformity across all online platforms associated with Buona. It allows Buona to manage its brand reputation and marketing strategies effectively. However, it also means that franchisees have limited autonomy in their online presence and marketing efforts, as they must adhere to Buona's directives and obtain approval for any independent initiatives. Prospective franchisees should carefully consider these restrictions and discuss their digital marketing options with Buona during their due diligence process.