Do restaurants owned by Buona's affiliate contribute to the Marketing Fund?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
Once established, we will administer a system-wide brand marketing fund ("Marketing Fund"). You will contribute to the Marketing Fund as described in Item 6. All franchisees will contribute to the Marketing Fund on the same basis. Restaurants owned by our affiliate do not contribute to the Marketing Fund.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–46)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, restaurants owned by Buona's affiliate do not contribute to the Marketing Fund. The Marketing Fund is a system-wide brand marketing fund that Buona administers.
Franchisees are required to contribute to this fund as detailed in Item 6 of the FDD, and all franchisees contribute on the same basis. This means that the contribution requirements are uniform across all franchise locations, ensuring a fair and consistent approach to funding system-wide marketing efforts.
The purpose of the Marketing Fund is to enhance brand recognition and patronage of Buona Businesses. Buona has the discretion to direct all advertising, marketing, and promotional programs financed by the fund. This includes creating advertising materials, administering advertising programs, maintaining the Buona website, and conducting market research. The fund aims to benefit all Buona Businesses, though there is no guarantee that expenditures in any specific area will be proportionate to the contributions from that area.