What is the registration date and number for the "BUONA-FIED" trademark used by Buona?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Date | Registration Number |
|---|---|---|
| BUONA CATERING | December 9, 2003; renewed December 14, 2013 | 2790961 |
| BUONA1 | April 6, 2004; renewed April 3, 2014 | 2829484 |
| Mark | Registration | Registration |
| Date | Number | |
| BUONA BEEF | July 6, 2004; renewed August 3, 2014 | 2859546 |
| BUONA SALADS SANDWICHES PIZZA | March 27, 2007; renewed May 25, 2017 | 3221609 |
| BUONA-FIED | February 24, 2009; renewed September 29, 2020 | 3578520 |
| December 19, 2017 | 5360143 |
Source: Item 13 — TRADEMARKS (FDD pages 48–50)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, the trademark "BUONA-FIED" was initially registered on February 24, 2009, and renewed on September 29, 2020. The registration number for this trademark is 3578520. This information is relevant for prospective franchisees as it confirms that Buona has taken steps to legally protect its brand identity through trademark registration.
Having a registered trademark like "BUONA-FIED" provides Buona with legal rights to prevent others from using a similar mark in a way that could cause confusion among consumers. This protection can be valuable for maintaining brand recognition and preventing unfair competition. Franchisees benefit from this protection because it helps ensure that the brand they are investing in remains unique and identifiable in the marketplace.
It is important for potential Buona franchisees to understand the significance of these trademarks, as they are a key component of the brand's identity and value. Franchisees are granted the right to use these marks under the Franchise Agreement, but they must adhere to Buona's rules and guidelines for their use. This includes using the marks in authorized ways and notifying Buona of any potential infringement. By protecting its trademarks, Buona aims to maintain the integrity and reputation of the brand, which ultimately benefits both the franchisor and its franchisees.