What are some of the protected characteristics that Buona franchisees cannot discriminate against?

According to Buona's 2025 Franchise Disclosure Document, Buona franchisees are prohibited from discriminating against employees or customers based on specific protected characteristics. These characteristics include race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, or disability. This policy applies both to the provision of products and services and in refusing to provide products or services.

This anti-discrimination clause ensures that Buona franchisees operate their businesses in compliance with fair and equitable practices. It means franchisees must offer equal opportunities in employment and provide services to all customers without bias. Franchisees must also adhere to any additional anti-discrimination policies outlined in the Buona manuals, suggesting that Buona may update or expand these protections over time.

For a prospective Buona franchisee, this requirement highlights the importance of understanding and implementing inclusive business practices. Failure to comply with these anti-discrimination policies could result in legal repercussions and damage to the Buona brand's reputation. Franchisees should ensure their hiring practices, customer service protocols, and overall business operations reflect these anti-discrimination standards. This is a fairly standard clause in franchise agreements, reflecting a commitment to equal opportunity and compliance with applicable laws.