What phrase must a Buona franchisee display in conjunction with its business name in advertising?

According to Buona's 2025 Franchise Disclosure Document, a franchisee must clearly identify their business as independently owned. In all advertising and promotional materials, the franchisee's business name must be displayed alongside the phrase "an independent Buona Licensee" or "an independent Buona Franchisee." Alternatively, the franchisee can use other words or phrases that clearly indicate their independent ownership, as long as it aligns with the requirements outlined in the Buona manual.

This requirement ensures that customers understand the franchisee is an independent entity operating under a license or franchise agreement with Buona, and not a direct extension of the Buona corporation itself. This distinction is important for managing customer expectations and clarifying liability.

Buona also mandates that franchisees display a standard sign within their franchised business, indicating to the public that the business is independently owned and operated under a franchise or license. This reinforces the message of independent ownership at the point of sale. The specific design and content of this sign are determined by Buona. This dual approach, covering both advertising and in-store signage, ensures consistent messaging about the franchisee's independent status.