What marks, besides "Buona" and "Buona Beef", may Buona designate for use in connection with the System?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, Franchisor identifies the System by means of certain trade names, service marks, trademarks, logos, emblems, and other indicia of origin, including but not limited to the mark "Buona," "Buona Beef" and such other trade names, service marks, trademarks, logos, designs, and trade dress as are now, or may hereafter, be designated by Franchisor for use in connection with the System (collectively, the "Marks");
Source: Item 23 — RECEIPTS (FDD pages 78–356)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, the restaurant identifies its system through various trademarks, service marks, logos, emblems, and other identifiers. Besides "Buona" and "Buona Beef", these marks include any other trade names, service marks, trademarks, logos, designs, and trade dress that Buona may designate in the future for use within its system.
This means that Buona retains the flexibility to introduce new branding elements, logos, or trademarks that franchisees would be required to use. As a franchisee, you are granted a license to use these marks, but only in accordance with the franchise agreement and for the operation of the franchised business at the approved location. You do not acquire any ownership or rights to these marks beyond this limited usage.
It is important for a prospective franchisee to stay updated on any new marks or branding introduced by Buona, as their usage will be governed by the franchise agreement. Franchisees should also be aware that they cannot use the "Buona" name or any related trademarks in their business's legal name without prior written consent from Buona. This ensures that the brand maintains control over its identity and image, and that all franchisees adhere to consistent branding standards.