According to Buona's 2025 Franchise Disclosure Document, the initial franchise fee of $40,000 is due in full upon the execution of the Franchise Agreement. This fee grants the franchisee the right to open one Buona Business. Generally, this fee compensates Buona for the right to use their brand, system, and receive initial training and support.

There is a single exception to the non-refundability of the initial franchise fee. If Buona terminates the Franchise Agreement due to the franchisee's failure to successfully complete the initial training program, Buona will refund 10% of the initial franchise fee. This refund is contingent upon the franchisee signing and delivering a termination agreement and general release of all claims in a form satisfactory to Buona.

For franchisees purchasing a Dual Brand franchise, the initial franchise fee structure is different. In addition to the $40,000 fee paid to Buona, the franchisee must also pay a separate initial franchise fee to Five Flavors, which is currently $20,000 for a Rainbow Express franchise. This means a Dual Brand franchisee will have a combined initial franchise fee of $60,000. Prospective franchisees should carefully consider these initial costs and the terms of the Franchise Agreement before signing.