What is included in 'Sales Incentives' expenses for a Buona restaurant?

According to Buona's 2025 Franchise Disclosure Document, 'Sales Incentives' for both single and dual-brand restaurants encompass several specific expense categories. These include commissions, marketing, and promotional expenses paid to third-party delivery services. Additionally, 'Sales Incentives' cover POS (Point of Sale) promotional discounts, POS discounts related to the loyalty program, and POS discounts related to guest satisfaction or resolutions.

For a prospective Buona franchisee, understanding what constitutes 'Sales Incentives' is crucial for accurate financial planning. These expenses directly impact the restaurant's profitability and must be factored into the overall budget. The inclusion of third-party delivery service fees highlights the importance of delivery services in today's market and the associated costs.

Furthermore, the various POS discounts indicate Buona's strategies for customer engagement and retention. Loyalty programs and guest satisfaction initiatives are key components of building a strong customer base, but they also come with associated costs that franchisees need to manage effectively. By understanding these components, a franchisee can better forecast and manage their expenses related to sales and marketing efforts.