Will franchised Buona restaurants be permitted to sell pizza?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
The operations of the 10 affiliate-owned units included in 3 tables below do not differ materially from those of a new franchised Buona Business that is a free standing location with a drive through window except that the affiliate-owned units sell pizza, and the new franchised Buona Businesses will not sell pizza. Information is provided below on what percentage of total sales of the affiliate-owned units was derived from the sale of pizza products.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 60–75)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, franchised Buona restaurants will not be permitted to sell pizza. While affiliate-owned Buona restaurants do sell pizza, the FDD specifies that this will not be the case for new franchised locations. The financial performance data provided in Item 19 includes information on the percentage of total sales derived from pizza sales at affiliate-owned units. This information is provided to give prospective franchisees context, as it is anticipated that customers who might have ordered pizza at an affiliate-owned restaurant will order other menu items at the franchised restaurant.
This difference in menu offerings is a key distinction that prospective franchisees should consider when reviewing the financial performance data of affiliate-owned restaurants. The historical results from these restaurants may not be directly applicable to franchised locations due to the absence of pizza sales. Therefore, franchisees need to evaluate whether the anticipated shift in customer orders to other menu items will offset the loss of pizza sales.
Buona anticipates that customers who might have ordered pizza at an affiliate-owned restaurant will order other menu items at the Franchised Restaurant. Franchisees should inquire about what other menu items are expected to be ordered in place of pizza and what the profit margins are on those items. Understanding these dynamics is crucial for accurately projecting potential revenue and profitability for a new franchised Buona restaurant.