What form must the official gift card/loyalty program designated by Buona take?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
10.11 Gift Cards/Loyalty Programs. Franchisee agrees to the following for both Brands:
- (a) to offer for sale gift cards and/or the loyalty program, which must be in the form and version designated by Franchisor ("Official Gift Card/Loyalty Program"), as it may be amended from time to time;
- (b) not to offer for sale or give away any form of Gift Card or Loyalty Program other than the Official Gift Card/Loyalty Program;
- (c) not to create Franchisee's own Gift Card or Loyalty Program;
- (d) to accept and honor the Official Gift Card/Loyalty Program in exchange for product when presented for redemption at Franchisee's Store;
- (e) to obtain and maintain whatever is the currently designated equipment and/or software necessary to process the authorized Gift Cards/Loyalty Program, which may be through a Mobile Application; and
- (f) to comply with any policy promulgated by Franchisor regarding changes to the form and use of Gift Card/Loyalty Program, including transition periods for the phasing in of modifications to the Official Gift Card/Loyalty Program.
Source: Item 22 — CONTRACTS (FDD page 78)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, franchisees must offer the official gift card and/or loyalty program designated by Buona. This program must be in the form and version that Buona specifies, and Buona may amend it over time. Franchisees are not allowed to offer any other form of gift card or loyalty program besides the official one. They cannot create their own gift card or loyalty program.
Buona franchisees are obligated to accept and honor the official gift card/loyalty program when customers present it for redemption at their store. To process these gift cards/loyalty programs, franchisees must obtain and maintain the necessary equipment and/or software, which may include a mobile application.
Furthermore, franchisees must comply with any policies that Buona issues regarding changes to the form and use of the gift card/loyalty program. This includes adhering to transition periods when modifications to the official program are being phased in. This ensures uniformity and consistency across all Buona locations in terms of customer loyalty and gift card redemption.