What expenses are included in 'Direct Operating Expenses' for a Buona restaurant?

According to Buona's 2025 Franchise Disclosure Document, 'Direct Operating Expenses' for both single-brand and dual-brand Buona restaurants encompass a range of costs associated with the day-to-day operation of the business. These expenses include in-store marketing efforts to attract customers, the costs of signage both inside and outside the restaurant, and the provision of uniforms for employees.

Furthermore, direct operating expenses cover essential communication and technology costs such as telephone and internet services, as well as the fees associated with required permits. The expenses also include the costs of maintaining security systems through door and fire alarm monitoring, providing an ambiance with music, and ensuring a pest-free environment through pest control services.

Lastly, the definition includes costs related to company vehicles, specifically fuel and vehicle insurance. Prospective Buona franchisees should carefully consider these expenses when projecting their potential profitability, as these costs can significantly impact the overall financial performance of the restaurant.