How does Buona define 'Social Media' in the context of the franchise agreement?
Buona Franchise · 2025 FDDAnswer from 2025 FDD Document
10.14 Technology Use and Restrictions. (a) the terms website, Social Media, Mobile Application and Digital Marketing are defined as follows for purposes of this Agreement:
(ii) Social Media.
As used in this Agreement, the phrase "Social Media" means interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, interests and other forms of expression via virtual communities and networks, such as Facebook, You Tube, LinkedIn, Twitter, Instagram, Pinterest, blogs, or other similar communication methods.
Source: Item 23 — RECEIPTS (FDD pages 78–356)
What This Means (2025 FDD)
According to Buona's 2025 Franchise Disclosure Document, 'Social Media' is defined as interactive computer-mediated technologies. These technologies facilitate the creation and sharing of information, ideas, interests, and other forms of expression. This sharing occurs via virtual communities and networks.
The definition includes specific examples of social media platforms such as Facebook, YouTube, LinkedIn, Twitter, Instagram, and Pinterest. Blogs are also included as a form of social media, along with other similar communication methods. This definition is important because it sets the stage for how Buona franchisees are allowed to engage with customers online and how the Buona brand is represented on these platforms.
Buona retains significant control over social media postings related to a franchisee's business. While franchisees may participate in content creation and maintenance, they must adhere to Buona's guidelines, specifications, standards, policies, and procedures. Buona also reserves the right to alter or delete any postings made by the franchisee. This level of control is common in franchising to ensure brand consistency and protect the brand's reputation.
Prospective franchisees should carefully review Buona's social media policies and guidelines outlined in the manual to understand the extent of their autonomy and the franchisor's expectations for online engagement. Understanding these restrictions is crucial for franchisees who wish to actively participate in online marketing and customer interaction.